Privacy policy

Data protection is an exceptionally high priority for our company. We only process your data if we have a legal basis for doing so or have your consent. It applies both to direct contact with you, for example, via e-mail, and to visits to our websites.

In principle, a visit to our website is possible without providing personal data. However, if a person wishes to use our company's special services via our website, it may be required to process personal information. In this case, we obtain the person's consent.

The processing of personal data, such as the name, address, e-mail address or telephone number of a data subject, is always carried out in accordance with the basic data protection regulation and in compliance with the applicable country-specific data protection regulations. By means of this data protection declaration, our company wishes to inform the public about the type, scope and purpose of the personal data collected, used and processed by us. Furthermore, this data protection declaration informs affected persons about the rights to which they are entitled.

As the data controller, we have implemented numerous technical and organisational measures to ensure the most complete protection possible of the personal data processed via this website. Nevertheless, Internet-based data transmissions can generally have security gaps, so that absolute protection cannot be guaranteed. For this reason, every person concerned is free to transmit personal data to us by alternative means, for example by telephone.

NOTE: The German version of this document will govern our relationship - this translated version is provided for convenience only and will not be interpreted to modify the German version.

The data protection declaration is based on the terms used by the European legislator for directives and regulations when the basic data protection regulation (GDPR) was adopted. These terms are explained in the legal text and can be found here: https://eur-lex.europa.eu/legal-content/DE/TXT/?uri=CELEX%3A32016R0679.

2.1 Name and address of the controller

The person responsible within the meaning of the basic data protection regulation, other data protection laws applicable in the member states of the European Union and other provisions of a data protection nature is:

Kardex Holding AG

Airgate

Thurgauerstrasse 40

8050 Zurich

Switzerland

Phone: +41444194444

E-Mail: moc.xedrak@ofni

Website: https://www.kardex.com

2.2 Name and address of the Data Protection Officer

The Data Protection Officer of the controller is

Data protection officer of

Kardex Holding AG

Airgate

Thurgauerstrasse 40

8050 Zurich, Switzerland

dataprotection@kardex.com

Every person concerned can contact our data protection officer directly at any time with all questions and suggestions regarding data protection.

3.1 Right to confirmation

Every data subject has the right, granted by the European Directives and Regulations, to obtain confirmation from the controller as to whether personal data relating to him are being processed. If a data subject wishes to exercise this right of confirmation, he or she may at any time contact the Data Protection Officer referred to above or the controller directly.

3.2 Right of information

Any person affected by the processing of personal data has the right, granted by the European Directives and Regulations, to obtain at any time and free of charge from the controller information on the personal data stored in relation to him or her and a copy thereof. Furthermore, the European Directive and Regulation Giver has granted the data subject access to the following information:

the processing purposes

• the categories of personal data processed
• the recipients or categories of recipients to whom the personal data have been or will be disclosed, to recipients in third countries or to international organisations
• if possible, the planned duration for which the personal data will be stored or, if this is not possible, the criteria for determining this duration
• the existence of a right of rectification or erasure of personal data relating to them or of a right of objection to their processing by the controller
• the existence of a right of appeal to a supervisory authority
• if the personal data are not collected from the data subject: All available information on the origin of the data
• the existence of automated decision-making, including profiling, in accordance with Article 22 (1) and (4) GDPR and, at least in these cases, meaningful information on the logic involved and the scope and intended impact of such processing on the data subject
• The data subject shall also have the right to obtain information as to whether personal data have been transferred to a third country or to an international organisation. If this is the case, the data subject shall also have the right to obtain information on the appropriate safeguards in relation to the transfer.

If a data subject wishes to exercise this right of access, he or she may at any time contact the above-mentioned Data Protection Officer or the data controller directly.

3.3 Right of rectification

Every person concerned by the processing of personal data has the right, granted by the European legislator, to request the rectification without delay of inaccurate personal data concerning him. The data subject shall also have the right to request the completion of incomplete personal data, including by means of a supplementary declaration, having regard to the purposes of the processing.

If a data subject wishes to exercise this right of rectification, he or she may at any time contact the Data Protection Officer referred to above or the controller directly.

3.4 Right of cancellation (right to be forgotten)

Any person affected by the processing of personal data has the right, granted by the European Directives and Regulations, to obtain from the controller the immediate erasure of personal data relating to him/her, where one of the following reasons applies and provided that the processing is not necessary:

• The personal data has been collected or otherwise processed for purposes for which it is no longer necessary.
• The data subject withdraws the consent on which the processing was based pursuant to Article 6(1)(a) GDPR or Article 9(2)(a) GDPR and there is no other legal basis for the processing.
• The data subject lodges an objection to the processing pursuant to Art. 21(1) GDPR and there are no legitimate grounds for processing, or the data subject lodges an objection to the processing pursuant to Art. 21(2) GDPR.
• The personal data were processed unlawfully.
• The deletion of personal data is necessary to comply with a legal obligation under Union law or the law of the Member States to which the controller is subject.
• The personal data was collected in relation to information society services offered in accordance with Art. 8 Paragraph 1 of the GDPR.

If one of the above reasons applies and a data subject wishes to have personal data stored by us deleted, he or she can contact the above-mentioned data protection officer or the data controller directly at any time.

If the personal data have been made public by us and our company, as the data controller, is obliged to delete the personal data in accordance with Art. 17 para. 1 GDPR, we will take reasonable measures, including technical measures, taking into account the available technology and the implementation costs, to inform other data controllers who process the published personal data that the data subject has requested that these other data controllers delete all links to these personal data or copies or replications of these personal data, unless the processing is necessary.

3.5 Right to limit processing

Any person affected by the processing of personal data has the right, granted by the European Directives and Regulations, to request the controller to restrict the processing if one of the following conditions is met:

• The accuracy of the personal data is contested by the data subject, for a period that allows the controller to verify the accuracy of the personal data.
• The processing is unlawful, the data subject refuses to have the personal data deleted and instead requests that the use of the personal data be restricted.
• The controller no longer needs the personal data for the purposes of the processing, but the data subject needs them for the purpose of exercising or defending legal claims.
• The data subject has lodged an objection to the processing pursuant to Art. 21 para. 1 GDPR and it is not yet clear whether the legitimate reasons of the controller outweigh those of the data subject.

If one of the above-mentioned conditions is met and a data subject wishes to request the restriction of personal data stored with us, he/she may contact the above-mentioned data protection officer or the data controller directly at any time.

3.6 Right to data transferability

Every person concerned by the processing of personal data has the right, granted by the European Directives and Regulations, to receive the personal data concerning him/her which have been provided by the data subject to a controller in a structured, common and machine-readable format. He/she also has the right to have this data communicated to another controller without hindrance by the controller to whom the personal data has been made available, provided that the processing is based on the consent pursuant to Art. 6 paragraph 1 letter a GDPR or Art. 9 paragraph 2 letter a GDPR or on a contract pursuant to Art. 6 paragraph 1 letter b GDPR and that the processing is carried out by means of automated procedures, unless the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

Furthermore, when exercising their right to data transfer, the data subject has the right, in accordance with Art. 20, paragraph 1 of the GDPR, to obtain that the personal data be transferred directly from one person responsible to another, as far as this is technically feasible and provided that this does not affect the rights and freedoms of other persons.

In order to exercise the right to data transferability, the data subject may at any time contact the above-mentioned Data Protection Officer or the data controller directly.

3.7 Right of appeal

Every person concerned by the processing of personal data has the right, granted by the European legislator for directives and regulations, to object at any time, for reasons arising from his or her particular situation, to the processing of personal data concerning him or her that is carried out on the basis of Article 6 paragraph 1 letters e or f of GDPR. This also applies to profiling based on these provisions.

In the event of an objection, we will no longer process the personal data unless we can demonstrate compelling reasons for processing which are worthy of protection and which outweigh the interests, rights and freedoms of the data subject, or unless the processing serves to assert, exercise or defend legal claims.

Where we process personal data for the purpose of direct marketing, the data subject shall have the right to object at any time to the processing of personal data for the purpose of such marketing. This also applies to profiling, insofar as it relates to such direct marketing. If the data subject objects to us processing for the purposes of direct marketing, we will no longer process the personal data for those purposes.

In addition, the data subject has the right to object, for reasons arising from his or her particular situation, to the processing of personal data concerning him or her that is carried out by us for the purposes of scientific or historical research or for statistical purposes in accordance with Art. 89, paragraph 1, GDPR, unless such processing is necessary for the performance of a task carried out in the public interest.

In order to exercise the right of opposition, the data subject may at any time contact the above-mentioned Data Protection Officer or the controller directly. The data subject is also free to exercise his or her right of objection in relation to the use of information society services, notwithstanding Directive 2002/58/EC, by means of automated procedures involving technical specifications.

3.8 Automated decisions in individual cases including profiling

Every person concerned by the processing of personal data has the right, as granted by the European Directives and Regulations, not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning him or her or significantly affects him or her in a similar way, provided that the decision (1) is not necessary for the conclusion or performance of a contract between the data subject and the controller, or (2) is authorized by Union or national legislation to which the controller is subject and that such legislation provides for adequate safeguards of the rights and freedoms and legitimate interests of the data subject, or (3) is taken with the explicit consent of the data subject.

Where the decision is (1) necessary for the conclusion or performance of a contract between the data subject and the controller or (2) with the express consent of the data subject, we shall take reasonable steps to safeguard the rights and freedoms and legitimate interests of the data subject, including at least the right to obtain the intervention of a person from the controller, to present his or her point of view and to challenge the decision.

If the data subject wishes to exercise rights relating to automated decisions, he or she may at any time contact the above-mentioned Data Protection Officer or the controller directly.

3.9 Right to revoke a data protection consent

Every person affected by the processing of personal data has the right, granted by the European Directive and Regulation Giver, to revoke his or her consent to the processing of personal data at any time.

If the data subject wishes to exercise his or her right to withdraw consent, he or she may at any time contact the above-mentioned Data Protection Officer or the controller directly.

4.1 Applications and in the applications process

The controller collects and processes the personal data of applicants for the purpose of processing the application procedure. The processing may also be carried out by electronic means. This is particularly the case if an applicant submits the relevant application documents to the controller electronically, for example by e-mail or via a web form on the website. Please note that encrypted transmission by e-mail is not possible for technical reasons. If the data controller concludes an employment contract with an applicant, the transmitted data will be stored for the purpose of processing the employment relationship in compliance with the statutory provisions. If the controller does not conclude an employment contract with the applicant, the application documents shall be automatically deleted two months after notification of the rejection decision, unless deletion is contrary to any other legitimate interests of the controller. Other legitimate interests in this sense include, for example, a duty of proof in proceedings under the General Equal Treatment Act (GET).

Transmit credit information to credit agencies.

4.2 Business partner data

We conclude various contracts (e.g. contracts with suppliers, system partners, service companies, repair processing etc.)., in order to achieve the economic purpose. The collection of data and its processing serves to establish, implement and terminate the contractual relationship. If necessary, the data is processed within the scope of fulfilling legal obligations of state import and export control. The primary legal basis for this is Art. 6 para. 1 b) and c) GDPR. If necessary, we will also process your data based on Art. 6 para. 1 f) GDPR in order to protect the legitimate interests of ourselves or third parties (e.g. authorities). This applies within the Group for the purposes of Group management, internal communication and other administrative purposes, but also for compliance with internal and global compliance standards. In addition, the processing of personal data may be based on your consent pursuant to Art. 6 para. 1a) GDPR.

4.2.1 Categories of data

The categories of personal data processed include in particular your contact data (name of the company, address, first name and surname of a contact person, (mobile) telephone number, e-mail address of the responsible contact person), and, depending on the purpose, also the bank details and, if applicable, the VAT ID number. If you wish to send spare parts to another location, you can provide us with additional contact data, which we will then also collect and process for this purpose.

We draw your attention to the fact that, within the framework of the respective contractual relationship, you must provide us with those personal and company data which are necessary for the establishment, implementation and termination of the contractual relationship or performance promise and their respective fulfilment or which we are legally obliged to collect.

4.2.2 Storage duration

We delete your personal data as soon as they are no longer required for the above-mentioned purposes or you have exercised your right to object. After termination of the contractual relationship, your personal data will be stored if we are legally obliged to do so. This regularly results from legal obligations to provide evidence and to retain data, which are regulated in the German Commercial Code and the German Fiscal Code, among others. The storage periods thereafter are up to ten years. In addition, personal data may be stored for the time during which claims can be made against us (statutory limitation period of three or up to thirty years).

4.3 Cookies

Our Internet pages use cookies. Cookies are text files which are filed and stored on a computer system via an internet browser.

Cookies can contain a so-called session ID. A session ID is a unique identifier for the cookie. It consists of a character string by which Internet pages and servers can be assigned to the specific Internet browser in which the cookie was stored. This enables the Internet pages and servers visited to distinguish the individual browser of the person concerned from other Internet browsers that contain other cookies. A specific Internet browser can be recognized and identified by means of the unique session ID.

By using cookies, we can provide users of our website with more user-friendly services that would not be possible without the setting of cookies.

By means of a cookie, the information and offers on our website can be optimised in the interest of the user. As already mentioned, cookies enable us to recognise the users of our website. The purpose of this recognition is to make it easier for users to use our website and thus, for example, to directly display their preferred language variant.

The person concerned can prevent the setting of cookies by our website at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Click here to display the options. Furthermore, cookies that have already been set can be deleted at any time via an Internet browser or other software programs. This is possible in all common Internet browsers. If the person concerned deactivates the setting of cookies in the Internet browser used, it is possible that not all functions of our website can be used to their full extent.

4.4 Collection of general data and information

Our website collects several general data and information every time a data subject or automated system accesses the website. This general data and information are stored in the log files of the server. The following can be recorded: (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system accesses our website (so-called referrer), (4) the sub-websites that are accessed via an accessing system on our website, (5) the date and time of an access to the Internet site, (6) an Internet protocol address (IP address), (7) the Internet service provider of the accessing system and (8) other similar data and information which serve to prevent danger in the event of attacks on our information technology systems.

When using this general data and information, we do not draw any conclusions about the person concerned. Rather, this information is required in order to (1) deliver the contents of our website correctly, (2) optimize the contents of our website and the advertising for it, (3) ensure the long-term functionality of our information technology systems and the technology of our website, and (4) provide law enforcement agencies with the information necessary for prosecution in the event of a cyber-attack. These data and information are therefore evaluated statistically on the one hand and with the aim of increasing data protection and data security in our company, in order to ultimately ensure an optimum level of protection for the personal data processed by us. The anonymous data of the server log files are stored separately from all personal data provided by a person concerned.

4.5 Contact possibility via the Internet site

Due to legal regulations, the website contains information that enables rapid electronic contact with our company as well as direct communication with us, which also includes a general address for so-called electronic mail (e-mail address). If a data subject contacts the data controller by e-mail or via a contact form, the personal data transmitted by the data subject is automatically stored. Such personal data transmitted voluntarily by a data subject to the controller are stored for the purposes of processing or contacting the data subject and are deleted after the request has been processed and any statutory retention periods have expired. This personal data is not passed on to third parties.

4.6 Duration for which the personal data are stored

We delete personal data, which is generated by visiting the website, after seven days. Requests received via the web pages are stored until the request has been completed in full. In general, we comply with legal requirements and delete personal data when the purpose no longer exists and/or legal retention periods have expired.

4.7 Privacy policy on the use and application of Google Analytics (with anonymization function)

The person responsible for processing has integrated the Google Analytics component (with anonymization function) on this website. Google Analytics is a web analysis service. Web analysis is the collection, collection, and evaluation of data on the behavior of visitors to websites. Among other things, a web analysis service collects data about which website a person concerned came to a website from (so-called referrers), which sub-pages of the website were accessed or how often and for how long a subpage was viewed. A web analysis is mainly used to optimize an internet page and for cost-benefit analysis of internet advertising.

The operating company of the Google Analytics component is Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The data controller uses the addition "_gat._anonymizeIp" for web analysis via Google Analytics. By means of this addition, the IP address of the Internet connection of the person concerned is shortened and anonymized by Google if the access to our Internet pages is from a member state of the European Union or from another state that is a party to the Agreement on the European Economic Area.

The purpose of the Google Analytics component is the analysis of visitor flows on our website. Among other things, Google uses the data and information obtained to evaluate the use of our website in order to compile online reports for us which show the activities on our website and to provide further services in connection with the use of our website.

Google Analytics sets several cookies on the information technology system of the person concerned. What cookies are has already been explained above. By setting the cookie, Google is enabled to analyze the use of our website. Each time one of the individual pages of this website, which is operated by the person responsible for processing and on which a Google Analytics component has been integrated, is called up, the Internet browser on the information technology system of the person concerned is automatically prompted by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. In the course of this technical process, Google receives knowledge of personal data, such as the IP address of the person concerned, which Google uses, among other things, to trace the origin of visitors and clicks and subsequently to enable commission settlements.

The cookie is used to store personal information, such as the time of access, the location from which access was made, and the frequency of visits to our website by the person concerned. Each time our website is visited, this personal data, including the IP address of the Internet connection used by the person concerned, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical process to third parties.

The person concerned can prevent the setting of cookies by our website, as described above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a cookie on the information technology system of the person concerned. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.

Furthermore, the data subject can object to and prevent the collection of data generated by Google Analytics and relating to the use of this website and the processing of this data by Google. For this purpose, the person concerned must download and install a browser add-on under the link https://tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data and information about visits to websites may be transmitted to Google Analytics. The installation of the browser add-on is considered by Google to be an objection. If the data subject's information technology system is deleted, formatted or reinstalled later, the data subject must reinstall the browser add-on in order to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the person concerned or another person within his or her sphere of control, the browser add-on may be reinstalled or reactivated.

Further information and Google's applicable privacy policy can be found at https://www.google.de/intl/de/policies/privacy/ and http://www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail at this link https://www.google.com/intl/de_de/analytics/.

4.8 Privacy policy on the use and application of Google Remarketing

The data controller has integrated Google Remarketing services on this website. Google Remarketing is a function of Google AdWords that enables a company to display advertising to Internet users who have previously visited the company's website. The integration of Google Remarketing thus allows a company to create user-related advertising and thus to display interest-relevant advertisements to the Internet user.

The operating company for the services of Google Remarketing is Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google Remarketing is the insertion of interest-relevant advertising. Google Remarketing enables us to display advertisements via the Google advertising network or to have them displayed on other Internet sites which are tailored to the individual needs and interests of Internet users.

Google Remarketing places a cookie on the device of the person concerned. What cookies are has already been explained above. By setting the cookie, Google can recognise the visitor to our website if he or she subsequently calls up websites that are also members of the Google advertising network. Each time a website on which the Google Remarketing service has been integrated is called up, the Internet browser of the person concerned automatically identifies itself to Google. In the course of this technical process, Google obtains knowledge of personal data such as the IP address or the surfing behaviour of the user, which Google uses among other things to display interest-relevant advertising.

By means of the cookie, personal information, for example the internet pages visited by the person concerned, is stored. Accordingly, each time our website is visited, personal data, including the IP address of the Internet connection used by the person concerned, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical process to third parties.

The person concerned can prevent the setting of cookies by our website, as described above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a cookie on the information technology system of the person concerned. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.

Furthermore, the person concerned has the possibility to object to the interest-based advertising by Google. To do so, the person concerned must access www.google.de/settings/ads from any of the Internet browsers he or she uses and make the desired settings there.

Further information and Google's applicable privacy policy can be found at https://www.google.de/intl/de/policies/privacy/.

4.9 Privacy policy on the use and application of Google AdWords

The data controller has integrated Google AdWords on this website. Google AdWords is an internet advertising service that allows advertisers to display ads in Google's search engine results as well as in the Google advertising network. Google AdWords allows an advertiser to specify pre-defined keywords that will cause an ad to appear in Google's search engine results only when the user uses the search engine to retrieve a keyword relevant search result. In the Google advertising network, the ads are distributed to topic-relevant websites by means of an automatic algorithm and in accordance with the keywords previously defined.

The operating company of the Google AdWords services is Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google AdWords is to advertise our website by displaying advertisements relevant to our interests on the websites of third parties and in the search-engine results of the Google search engine and by displaying third-party advertising on our website.

If a person concerned reaches our website via a Google ad, a so-called conversion cookie is stored by Google on the information technology system of the person concerned. What cookies are has already been explained above. A conversion cookie loses its validity after thirty days and does not serve to identify the data subject. If the cookie has not expired, the conversion cookie is used to determine whether certain sub-pages, for example the shopping cart from an online shop system, have been called up on our website. The conversion cookie enables both we and Google to track whether a person who reached our website via an AdWords ad generated sale, i.e. whether he or she made or abandoned a purchase.

The data and information collected using the conversion cookie is used by Google to create visit statistics for our website. These visit statistics are in turn used by us to determine the total number of users who were referred to us via AdWords ads, i.e. to determine the success or failure of the respective AdWords ad and to optimize our AdWords ads for the future. Neither our company nor other Google AdWords advertisers receive any information from Google that could be used to identify the individual.

The conversion cookie is used to store personal information, such as the Internet pages visited by the person concerned. Accordingly, each time our website is visited, personal data, including the IP address of the Internet connection used by the person concerned, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical process to third parties.

The person concerned can prevent the setting of cookies by our website, as described above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a conversion cookie on the information technology system of the person concerned. In addition, a cookie already set by Google AdWords can be deleted at any time via the Internet browser or other software programs.

Furthermore, the person concerned has the possibility to object to the interest-based advertising by Google. To do this, the person concerned must follow the link www.google.de/settings/ads from each of the Internet browsers he or she uses and make the desired settings there.

Further information and Google's applicable privacy policy can be found at https://www.google.de/intl/de/policies/privacy/.

4.10 Privacy policy on the use and application of HubSpot

Our site uses HubSpot, a third-party marketing automation company. HubSpot sets cookies that track a user's interaction with our site. HubSpot also collects information provided by the browser, such as derived regions, IP addresses and repeat visits. Users remain anonymous unless the user has provided personal information by submitting a form. For more information about HubSpot cookies and how they are used, please see HubSpot’s privacy policy at https://legal.hubspot.com/privacy-policy

4.11 LinkedIn Insight Tag

We use the marketing features (called "LinkedIn Insight Tag") of the LinkedIn network. The provider is LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland ("LinkedIn"). Each time you access one of our pages that contains LinkedIn features, a connection to LinkedIn servers is established. LinkedIn is notified that you have visited our sites using your IP address. In particular, the LinkedIn Insight Tag enables us to analyse the success of our campaigns within LinkedIn or to determine target groups for them based on how users interact with our online offering. If you are registered with LinkedIn, LinkedIn will be able to associate your interaction with our site with your account. Even if you click on LinkedIn's "Recommend Button" and are logged into your LinkedIn account, LinkedIn can track your visit to our website to you and your account. The processing is based on Art. 6 (1) lit. f GDPR from the legitimate interest in targeted advertising and the analysis of the impact and efficiency of this advertising. You can object to the analysis of your usage behaviour by LinkedIn and the display of interest-based recommendations under the following link ("Opt-out"): www.linkedin.com/psettings/guest-controls/retargeting-opt-out. For more information about LinkedIn's privacy policy, please visit: www.linkedin.com/legal/privacy-policy.

4.12 LinkedIn Lead Generation Ads

We use the "LinkedIn Lead Generation" service as part of our LinkedIn presence. This service is provided by the LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland. The use of this tool serves the purpose of lead generation (acquisition of interested parties). This is done by integrating LinkedIn forms.

When you send such a form to us, we collect the following personal data:

• Name, first name,
• e-mail address,
• Country / Region,
• Job title and company name
• job function
• job seniority
• Company name
• Company size
• Industry

These are stored in our CRM tool for the purpose of processing and answering your inquiry. In addition, an e-mail with an activation link for our newsletter will be sent to you. By confirming the link, the registration for the newsletter will take place. A cancellation of the newsletter is possible at any time. You will find our notes on newsletters under point 4.13.

The lead data is stored by LinkedIn for 90 days. You also have the option to revoke a submitted lead form via https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

Further information on LinkedIn's privacy policy can be found at https://www.linkedin.com/legal/privacy-policy and https://business.linkedin.com/de-de/marketing-solutions/native-advertising/lead-gen-ads.

4.13 Newsletter 

We also offer you the possibility to register for various newsletters about our products. For registration and for personal contact we collect title, surname and first name. We also collect your e-mail address so that we can verify your registration and send you the newsletter. The data collected during registration is only used to send the newsletter. By registering for the newsletter, you agree to the described use of your data. You can revoke this consent for the future at any time and object to the sending of the newsletter at any time. The easiest way to do this is via the link provided in the newsletter. By revoking your consent, the legality of the processing that took place based on your consent until the revocation is not affected. The legal basis for the processing of your data described in this section is Art. 6 paragraph 1 letter a) GDPR in conjunction with your consent.

4.14 Webinar

We use GoToWebinar software from LogMeIn Ireland Limited to conduct webinars. As part of the registration process on LogMeIn's infrastructure (Bloodstone Building Block C70 Sir John Rogerson's Quay Dublin 2, Ireland) personal data is collected/stored. This includes last name, first name, company, telephone number and email address. The legal basis for data processing is Art. 6 para. 1 lit. f GDPR. A data processing agreement has been concluded with LogMeIn, which also includes the EU standard contractual clauses and LogMeIn's technical and organizational data security measures. Any transfer of personal data outside the European Economic Area in connection with LogMeIn will always be in compliance with the GDPR (White Paper; https://assets.cdngetgo.com/25/40/3c77ef574320bfc63f6686199928/545de-gotomeetin-gotowebinar-gototraining-die-sicherheit-der-logmein-webkonferenzloesungen-whitepaper-lmi.pdf).

During and after the webinar statistical data will be transmitted to us. If you participate in a webinar, ask or answer a question during the webinar, we will receive information about the duration of participation, interest in the webinar, the question asked or answer in addition to your registration data for further support or expansion of the user experience. This data is not evaluated by us. An encrypted connection will be established between you and the organizer of the webinar. We do not record the sound or image information transmitted during this session. By clicking on "Participate" you confirm that you too will not make any recordings or screen copies of this session.

You can end the session at any time by simply closing the browser window or by closing the program or app. If your contact person ends the session, your session participation will also be automatically terminated.

4.15 – Matomo

Matomo is an open source web analytics platform. A web analytics platform is used by a website owner in order to measure, collect, analyse and report visitors data for purposes of understanding and optimizing their website. If you would like to see what Matomo looks like, you can access a demo version at: https://demo.matomo.cloud.

Purpose of the processing

Matomo is used to analyse the behaviour of the website visitors to identify potential pitfalls; not found pages, search engine indexing issues, which contents are the most appreciated… Once the data is processed (number of visitors reaching a not found pages, viewing only one page…), Matomo is generating reports for website owners to take action, for example changing the layout of the pages, publishing some fresh content… etc.

Matomo is processing the following personal data:

• Cookies
• IP address
• User ID
• Custom Dimensions
• Custom Variables
• Order ID
• Location of the user

And also:

• Date and time
• Title of the page being viewed
• URL of the page being viewed
• URL of the page that was viewed prior to the current page
• Screen resolution
• Time in local timezone
• Files that were clicked and downloaded
• Link clicks to an outside domain
• Pages generation time
• Country, region, city
• Main Language of the browser
• User Agent of the browser
• Form interactions
• Downloads of media such as PDF's
• Interactions with media elements such as Video's.

The legitimate interests

Processing your personal data such as cookies is helping us identify what is working and what is not on our website. For example, it helps us identify if the way we are communicating is engaging or not and how we can organize the structure of the website better. Our team is benefiting from the processing of your personal data, and they are directly acting on the website. By processing your personal data, you can profit from a website which is getting better and better.

Without the data, we would not be able to provide you the service we are currently offering to you. Your data will be used only to improve the user experience on our website and help you find the information you are looking for.

Recipient of the personal data

The personal data received through Matomo are sent to:

• Our company.
• Our service provider:  Matomo Analytics Cloud by InnoCraft, 7 Waterloo Quay PO625, 6140 Wellington, New Zealand“. (Matomo cloud privacy policy)

Details of transfers to third country and safeguards

Matomo data is hosted in Germany

Retention period or criteria used to determine the retention period

• all visits and actions raw data are deleted after 24 months 14 days.
• aggregated reports are never deleted.

The existence of each of the data subject’s rights

If you are processing personal data with Matomo based on legitimate interest:

As Matomo is processing personal data on legitimate interests, you can exercise the following rights:

• Right of access: you can ask us at any time to access your personal data.
• Right to erasure: you can ask us at any time to delete all the personal data we are processing about you.
• Right to object: you can object to the tracking of your personal data by using the following opt-out feature:

The right to withdraw consent at any time

If you are processing personal data under the consent lawful basis, you need to include the following section:

You can withdraw at any time your consent by clicking here (insert here the Matomo tracking code to remove consent).

The right to lodge a complaint with a supervisory authority

If you think that the way we process your personal data with Matomo analytics is infringing the law, you have the right to lodge a complaint with a supervisory authority.

Whether the provision of personal data is part of a statutory or contractual requirement; or obligation and possible consequences of failing to provide the personal data

If you wish us to not process any personal data with Matomo, you can opt-out from it at any time. There will be no consequences at all regarding the use of our website.

The existence of automated decision-making, including profiling and information about how decisions are made, the significance and the consequences

Matomo is not doing any profiling.

4.16 StackAdapt

Personal data collected for analytics is anonymized or destroyed within 365 days.

Under our privacy section on the website it states: Retention of Personal Information. Except as otherwise permitted or required by applicable law, we only retain your information for as long as necessary or relevant for the listed purposes in this Privacy Policy, including, for legal, regulatory, backup, archival, accounting, and/or audit purposes. Our primary commercial purpose is to assist our clients in tailoring their communications to the most interested audience and to develop rich, online content. Because online content and client campaign life cycles rapidly evolve and deteriorate, most data related to advertising content and communication has a narrow window of relevancy. As a result, personal information collected and used to further this commercial purpose is retained for a relatively short period of time. Additionally, the retention of certain data types is automatically defined at collection. For example, pixel data collected in coordination with our advertiser clients is retained for approximately six months. Similarly, cookies and other related identifiers are retained for approximately one year.

The controller shall process and store personal data relating to the data subject only for the time necessary to achieve the purpose of storage or where provided for by the European Directive and Regulation or by any other law or regulation to which the controller is subject.

If the purpose of storage ceases to apply or if a storage period prescribed by the European Directive and Regulation Giver or any other competent legislator expires, the personal data will be blocked or deleted as a matter of routine and in accordance with the statutory provisions.

This data protection declaration was created by the data protection declaration generator of the DGD Deutsche Gesellschaft für Datenschutz GmbH, which acts as the external data protection officer for Lower Franconia, in cooperation with the data protection lawyers of the law firm WILDE BEUGER SOLMECKE | Rechtsanwälte.